The largest 3G service provider of India in terms of Customer base, Reliance Communications, today announced expansion of its 3G services. Reliance will now provide its 3G services in 5 more telecom circles of India. Read the article further to see more about Reliance 3G services.
Reliance is currently offering 3G services in total 13 circles of India. But still they are having highest number of 3G using customers. Reliance was having 7.2 million 3G customers last year while Airtel was on second place with 6.4 million customers. The main reason of having such a huge customer base is less investment in 3G infrastructure and keeping low rate of the 3G data packs. Reliance invested in 333 cities in total 11,000+ sites while Airtel and Vodafone invested in more than 1200 cities and installed more than 22000 network sites. Reliance where as targeted only 1 tier and 2 tier cities Airtel and Vodaone went even in the small towns. Due to more investment in infrastructure tariffs of Airtel and Vodafone were high.
Recently when TDSAT lifted up the ban from ICR Airtel, Vodadone and IDEA mutually resumed their 3G services in all the possible circles. This step was surely giving strong competition to Reliance in the market and though Reliance now launched their 3G services in 5 more circles through ICR. Though the official name of the ICR partner has not been announced yet but it is believed that Aircel joined the hands with reliance for this services. If so it will be interesting to know that what Aircel asked in return of this service. There may be a big amount or they may be using Reliance 3G network in return in some circles.
Andhra Pradesh, Karnataka, Tamil Nadu, Kerala and UP East will be the new circles where Reliance will be offering its 3G services. Reliance 3G services are currently available in Delhi, Rajasthan, Bihar & Jharkhand, Mumbai, Punjab, Madhya Pradesh & Chattisgarh, Kolkata, West Bengal, Himachal Pradesh, Odisha, Assam, Jammu & Kashmir and North East.
“We are delighted to launch 3G footprint across 18 service areas in India, which makes our services available in all major metros in the country, enabling us to target fast growing data market in these circles.”
“Together, these circles account for 80% incremental smartphone sales in the country,” RCom’s chief executive officer for consumer business, Gurdeep Singh, CEO of consumer business said in the statement.
Reliance in their report of Q1, 2014 said that they are currently serving 12.9 million 3G customers in India which is pretty big margin from its runner-up Airtel.
Though the plans and packs of Reliance 3G services in the 5 new circles are not yet updated but they will come soon. We will update you as soon as possible on the news further.
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