Reliance comm further increased their base tariffs for new and existing customers. Check inside for more details.
Reliance communications, took a brave decision while announcing that they have further hiked the call rates by 20-65%. This is the first announcement ever by any telecom service provider in India.
“Our Headline Tariff increase from 1.2 to 1.5 paisa per second in October last year did not see any traffic elasticity and there has been no fall in customer demand or change in usage patterns, as we successfully migrated our entire base to the Headline Tariff. With the Indian telecom industry now heading for a phase of consolidation, with smaller operators shutting down or scaling down their operations and easing off hyper-competitive pressures, this will help pricing power move back to serious, long-term and pan-India scale operators and positively impact profitability,” Mr Gurdeep Singh, Chief Executive Officer, Wireless, Reliance Communications, explained. “We have now corrected all Commitment Plans across the country and have increased tariffs by between 20 per cent and 30 per cent,” he added.
Below is a charted comparison of new and old call rates with the percent by which the tariff has been hiked in the new update. These new rates will be effective for new as well as existing customers with immediate effect.